ABOUT

We partnered with energy leader Drax to create a bold and optimistic print design that visually communicates their forward-thinking sustainability goals. The campaign, titled “Positive Impact,” brings to life Drax’s commitment to becoming Climate Positive, Nature Positive, and People Positive — core values that underpin their strategy to reach carbon neutrality by 2030.

This poster combines clean illustrations and vibrant, confident typography to highlight key messages. The design emphasises Drax’s investment in green jobs and growing talent.

This project was rolled out across internal and external communications to reinforce Drax’s role as a champion of sustainable energy solutions — not just environmentally, but socially and economically too.

Key Deliverables:

Art direction & creative concept

Illustration & layout design

Print-ready assets for corporate and public display