ABOUT

As part of Drax’s sustainability communications strategy, we created a landscape-themed poster that visualises their commitment to becoming carbon neutral by 2030. The design blends serene, nature-inspired illustration with purposeful messaging to reinforce Drax’s bold ambition of being Climate Positive, Nature Positive and People Positive.

The visual narrative draws from natural forms and silhouettes to communicate harmony between energy progress and environmental responsibility. The muted, cool-toned palette evokes calm and stability — aligning with Drax’s vision of a cleaner, greener future.

Scope of work:

Concept development

Illustration & print layout

Message hierarchy & typography design