ABOUT

Many South Africans still live at home, sharing a household with extended family. It's partly cultural but, more than that, most find the prospect of securing a home loan daunting and opaque.

SA Home Loans has simplified and clarified the process to make it quick and easy and wanted to reach an audience on the verge of leaving home.

We created a YouTube campaign that lightly roasted the idea of still living at home, harnessing the comedy chops of local stand-up Mpho Popps. Pre-rolls got the audience rolling in the aisles and laughing at themselves.