ABOUT

The Royal Exchange has a unique heritage and central location in The City with covetable luxury brands for shoppers to explore within a beautiful architectural setting.
After acquisition by Ardent I was asked to develop this heritage brand to encourage passers-by to walk into the building, that had seemed unapproachable to the general public.
As well as a new visual identity, I developed a tone-of-voice incorporating RE: as a prefix to RE:engage with a new audience, encouraging visitors to feel welcomed to shop and dine here, enabling them to become customers.