ABOUT

Camden Goods Yard is a mixed-use development presented by Berkeley Homes and St George. Originally commissioned to design a brand and visual identity for the commercial development, the work extended to a masterbrand for the entire site, including residential and retail.
The challenge was to create a tone of voice for the public messaging that introduced something new to Camden, while respecting the heritage of the community already resident.
A rich description of terms to describe the people and activities they could enjoy here was extended from the usual expectations, creating an inexhaustible description of the current and future community of Camden Goods Yard.