ABOUT

Clare Osborn is a sustainability and wellbeing coach working with eco-conscious people and ecopreneurs who are trying to make a difference and are held back by fear and self-doubt.

I was approached to help create a completely new visual brand from the ground up, reflecting her own personality and spirit to engage and attract the right clients for her business.

Concept and execution:
Clare's coaching style of coaching is connected with the natural world and the ocean, with the expressiveness of simplicity and space for creating clarity.

I wanted to follow this theme and crafted a design system needed to move forward and level up her business, by expressing her true self to help attract the right clients for her business.