ABOUT

Food Waste campaign design project, for Surrey Council encouraged residents to caddy their food waste by highlighting the savings this makes to the council, protecting services. The campaign was widely used across Surrey in outdoor media, web, animation and on a series of bin tags focussing on residents who hadn't used the collection service.

The Outcome: The campaign successfully resulted in a 3.7 per cent increase in average daily tonnages collected during the post-campaign period compared to the pre-campaign period across Surrey. 2018’s campaign continued the money-saving theme from 2017 by thanking residents for their previous efforts.