ABOUT

The perception, by much of society, is that as people age they become grey, boring and irrelevant.
In the same breath, Saga is perceived to be all cruise ships and blue rinses.
The truth, on both counts, has long been very different. So it was high time to change the conversation.
We are therefore re-defining Saga, and its customers, not by age, but by agelessness and the passion and vitality these people all still have running through their veins. So we don't concentrate on the customer, but more importantly on the people they have left their mark on.