ABOUT

"If the tradition makes breast cancer a taboo, we must use the tradition to get around it. Discover #TheBreadExam, a bread recipe that allows Lebanese women to freely teach breast self-examination. A campaign imagined with the Lebanese Breast Cancer Foundation, AUBMC - American University of Beirut Medical Center and the Spinneys - Lebanon supermarkets as part of Pink October.
Global communication agency recognized worldwide for its creativity and efficiency, we develop for each client perfectly integrated marketing and communication solutions, to support them in France and around the world. Our ambition is to hunt down and reveal the intrinsic truth of every brand, so that each can play a unique role in people's lives."