ABOUT

Tag Heuer needed a modular design solution for internal educational purposes that trained enthused and trained staff fast. Over the 2 years as Creative director working with Tag Heuer we implemented video, games, accompanying print and new interactive templates. Each time we built a new module it built up our back catalogue of functions to use and adapt in the next one.
Using templates enabled us to create content efficiently but also add new functionality without vast expense and time. We set a system that allowed any designer to drag in components suitable for the objective tasks.
The end result was an on brand prestige experience with a repeatable training methodology.