ABOUT

As a member of the MSQ creative council I was tasked with delivering a new campaign idea that showcased the best of the groups creativity and innovation. We focused on developing a smart measurement tool that would provide further insight and promote carbon removal technologies to the general public.
MSQs technical director created a system that could recognise car types, lookup DVLA data on emissions and calculate the amount of carbon extraction needed to balance the environmental books.
This was wrapped in a candy crush inspired 3D front end that manufactured cartoon characters representing the cars that were passing until a bicycle passed to crush the car characters.
The system situated in Covent Garden captured data that was released on a live feed website and showed some interesting trends and commuter changes.