ABOUT

Logo design, art working and web design.
Initially tasked with creating a web solution it soon became apparent Apera needed a
brand creating from discovery phase onwards.
To reduce costs I wrote them a brand canvas that asked the partners questions on
mission and business, helping them to articulate their place in the market and
document it.
From this I created mood boards and colour ways that reflected that outlook. To
bring this to life I also mocked up key assets like the web site so that we could reach
decisions on fonts and colours fast. The end result is a dynamically different look and feel for recruitment.