ABOUT

Amazon Reimagined: Enhancing User ExperienceI worked on a project to revamp Amazon's user interface, focusing on simplifying navigation, improving content discovery, and unifying the watchlist for a seamless user experience.
ProblemAmazon's existing navigation was cluttered, the homepage lacked personalized content recommendations, and the watchlist was disorganized, hindering user engagement and satisfaction.My ContributionsAs a freelance UX designer, I utilized my skills in user research, UX design, and wireframing to develop intuitive solutions. I designed a streamlined navigation menu, a personalized homepage, and a cohesive watchlist system using tools like Figma and design thinking methodologies.OutcomesThe project led to a more user-friendly Amazon interface, increasing user satisfaction and engagement. The simplified navigation, personalized content recommendations, and organized watchlist significantly improved the overall shopping and viewing experience on Amazon.