Guy Naor Industrial Designer

ABOUT

Yoto Mini is a low-cost portable audio player that lets kids safely explore hundreds of stories, songs, radio stations and podcasts on the Yoto platform. Yoto Mini was designed from the ground up for children but deliberately avoids looking too much like a toy, so as to appeal to kids of all ages. The use of physical cards for audio playback lets children as young as two-years-old explore their favourite stories and music independently, while also promoting tactile play and helping with fine motor control development. A smartphone app allows parents to monitor content and adjust settings.

MADEIT CREDITS

  • YotoClient
  • Ben CallicottClient Representative
  • Ben DruryClient Representative
  • Filip DenkerClient Representative
  • Harc LeeDesigner
  • Jon MarshallDesigner
  • Pentagram LondonDesign Agency
  • Robert NoakesClient Representative
  • Tom BallhatchetClient Representative
  • Yemima LorberbaumDesigner
  • * D&AD
  • * Guy NaorDesigner

Yoto Mini

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