About me
I'm Guoxin Zheng, a product designer who enjoys adding a touch of ease and playfulness to everyday life through thoughtful details.
During my studies at the Royal College of Art (RCA), I often asked myself: beyond function, what kind of joy can a product bring
I focus on the idea of "unconscious design" — creating subtle, caring interactions that gently guide users without them even noticing. I believe that the smaller and simpler a product is, the harder it is to design. For me, the ultimate goal of design is for a product to "disappear" — to blend seamlessly into life while quietly serving its purpose.
In terms of skills, I'm proficient in 3D modeling and rendering, translating concepts into clear, tangible visuals. I also have a strong sense of layout and storytelling, using visual language to communicate design logic. With experience in interaction and service design, I approach each project from both experiential and systemic perspectives, aiming to craft complete and meaningful design solutions.