ABOUT

Turkish Airlines - Miles&Smiles Personalized Video Project

Brief: Transforming the Miles & Smiles Loyalty Program’s “Inform customers about Miles” campaign to the end of 2016.

How we achieved: We have created two different Personalized Video scenarios to achieve this communication. In our videos, we spoke to the people with their names, offered up-to-date Mil information, and at the end of the video, we got them to buy airplane tickets or direct them to shop at ShopAndMiles dot com.