ABOUT

Branding, apparel, web graphics and emailers, in-store concept and design, including vehicle wraps, large scale signage and printed material for the annual rally. Apparel design for exclusive 20th anniversary collaborations with Kappa, wristband jewellery for Asprey, and leather passport holder design for Globe Trotter. Various printed material from vehicle wraps for all cars attending the rally, Christie’s auction a catalogue, rally guide, start and finish line hoardings and signage. Email designs for Gumball alumni, webshop apparel promotions, including photography of products.

Large scale promotional printed material for the annual rally. Limited edition Kappa tour apparel sold in the pop-up store at each checkpoint. Social media graphics for Instagram, Twitter and Facebook promoting celebrities and special events for the annual rally, including lanyards and wristbands for each entrant, celebrity, media and organisers.
82 page PUR bound brochure, the ‘Gumball 3000 Guide’, printed on GF Smith Colorplan Pristine black Granular 400gsm with holographic foiling on the cover.

Editorial design for the 424 page limited edition Gumball 3000 ‘20 Years On The Road’ hardcover book. The slipcase is designed with a debossed logo and gold foiled cover. The book contains a best-of compilation of the glitzy and famed international event from the past two decades. Two other editions were designed, a smaller concise ‘regular’ 304 page edition, and a 100 page softcover version. Layouts were designed to compliment the photos from each year, with a minimal luxury look. Older photographs were retouched alongside product shots photographed for the introduction pages.