ABOUT

Brief:
Design a logo for Women in Fish & Chips, a campaign initiative aimed at championing and raising visibility for women working in the traditionally male-dominated fish and chips industry.

Approach:
The logo needed to feel empowering, approachable, and industry-relevant. I combined feminine strength with subtle nods to the trade—using nautical-inspired elements and a confident, modern typeface. The colour palette balanced boldness with warmth, ensuring it resonated with both industry professionals and the public. The final design was versatile enough to work across event materials, digital platforms, and merchandise.

Outcome:
The logo helped establish a clear, recognisable identity for the initiative and was well-received across industry events and social media. It gave the campaign a strong, unifying visual presence and played a key role in driving awareness and engagement.