ABOUT

Brief:
Create a sub-brand identity for the company’s new seafood range that visually connects to the established core logo while clearly differentiating the product category.

Approach:
I reimagined the existing company logo by weaving in curated imagery of fresh seafood—such as prawns and fish—while preserving the original logo’s structure, typography, and style. The design balanced visual freshness with brand recognition, ensuring the seafood range felt both distinct and part of the same family.

Outcome:
The transformed logo became a strong visual anchor for the seafood range across packaging, digital, and in-store applications. It reinforced the brand’s versatility and quality, helping to drive engagement and sales within the new category while maintaining customer trust and familiarity.