ABOUT

Logo design for an architecture studio, based in Brasília-DF, Brazil. The main concept used in this project was the colours and forms from the city of Brasília. We wanted the brand to be friendly but professional. The symbol is inspired by the vast amount of cobogós, forms that are famous specially in Brasília.

The name comes from Benoit Mandelbrot and it was customized in order to best suit our target audience.

We wanted to evoque the joyful colours of our city, and to create something new and young. The result is a custom made typography that works together with a cobogó symbol that represents both the city and the customer.