ABOUT

THE BRIEF

Jaguar wanted to celebrate its 80th Anniversary in style and was also looking for a unique way to present its first practical sports car, the Jaguar F-PACE, to the world's media on the eve of the 2015 Frankfurt Motor Show.

Jaguar came to the Guinness World Records team with one ambition: to break the Guinness World Records title for the Largest loop the loop in a car - a gravity-defying stunt that would wow the media and showcase the new car's exceptional performance, agility and lightweight credentials.

THE SOLUTION
Months of planning went into ensuring that both car and driver could complete this world record challenge. The car was driven by expert British stunt driver Terry Grant with the attempt taking place at night at the Niederrad Racecourse Frankfurt where it was captured in breathtaking style in a multi-camera shoot.

RESULTS
The film was an instant hit on social media, garnering over 750,000 views in the first few weeks and a combined print/online readership of over 75 million.