ABOUT

In this film, we watch Simone Biles perform a vault, the very same apparatus that caused her to have "the twisties" during the Tokyo Olympics 2020 and subsequently withdraw from the competition.
While she twists in the air, we see her trajectory from Tokyo 2020 to Paris 2024. In each scene showing Simone's personal life, the camera movement mimics Simone's movement in the air. The voice-over is Simone herself, talking openly about her struggles and her return as an improved athlete and human being.
The film speaks directly to Powerade's global platform: Pause is Power.
It shows how Simone took a break to regain her power and come back stronger than ever, establishing new personal and world records and qualifying for Paris 2020. It sets Powerade aside from the win-at-all-costs mentality messages from other sports brands, spreading a positive message to future athletes.