Guillermo Vega Global Executive Creative Officer

ABOUT

The Coca-Cola logo is recognized by 94% of the world’s population, so wanted to use it to have the greatest possible impact. We used a variety of methods to crush the cans, including by hand, a recycling plant press, and even a vacuum. Each logo was extracted and everything unnecessary was removed. We even recycled the RECYCLE ME call-to-action which is taken right off the side of the can. Of course, no two recycled cans are exactly the same, and neither our designs.

AWARDS

Cannes Lions - Bronze
Cannes Lions - Gold
Cannes Lions - Grand Prix
Cannes Lions - Shortlist

MADEIT CREDITS

  • Coca-ColaClient
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