Guido Michaelis Fortuna Global Creative Director

ABOUT

The Cloudneo is the first ever fully circular running shoe, which means you can't buy it, but you can use it and send it back.
Made entirely of castor beans and available via Cyclon, On's circular subscription service, the shoe is built, used, sent back, melted, reused to make a new pair, and the cycle continues.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • OnClient

The Running Shoe You'll Never Own

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