ABOUT

Spring Day is a classic for Tulipán. This time, they wanted to spice it up with the brand’s cheeky tone. So we created a campaign under the motto: 'Sex reactivates the economy.' Over 20 brands joined a benefits platform covering food, fashion, beauty, entertainment—even love hotels. The goal: promote pleasure with responsibility while stimulating consumption. The campaign went viral, with 108M reach, 43K+ interactions, and 2M views in just 5 days. We trended organically with tags like 'Tulipán' and 'Marketing is alive again.'