ABOUT

Sao Paulo, Brazil with a mission: to travel 3500 km in 12 days only using the products of JWT’s clients to complete the journey.

Armed with a load of brands as support including a Windows Phone from Nokia, Avon, Nestlé, Coca-Cola and Bridgestone, the trio of bikers including JWT Brazil creative director and copywriter Hernán Rebaldería decided to make a 3,500km trip through Brazil, Paraguay and Argentina.

The journey cost half the price of a single-page ad in one of Brazil’s most prestigious magazines.