ABOUT

Logo Design, Branding & Identity.
Water & Light is a small plant shop and online business founded by Roy Paar and Milana Naumenko. They partner with local and regional nurseries and the showroom is located in Ridgewood – Queens – NY.

Water & Light needed a logo restyling along with a matching brand identity that reflected the brand’s concept and vision.

The colour palette represents the natural elements such as plants, water and light. The plants' illustrations are hand-drawn, and they are a selection of the best sellers in the area.
Together, the branding elements and logo design give life to an urban concept which matches perfectly with Water & Light’ style.