ABOUT

Seth Milot is a heritage fashion & lifestyle brand founded by visionary Ashley Joseph. Seth Milot originates from the family name Joseph, which embodies the notion of prosperity and abundance. Milot derives from the illustrious Haitian city of Milot, honouring the Haitian ancestors who built architectural royal palaces.

Developed with impeccable & precise details by skilled ateliers, each collection offers unparalleled quality and sophistication.

The challenge was to mirror this legacy in a brand identity and packaging that not only spoke of its rich past but also resonated with modern sensibilities and a commitment to sustainability.

Grounded in simplicity and purpose, we embraced minimalist aesthetics, letting geometric shapes and natural colours tell Seth Milot's story.

The packaging feels like a sensory journey - minimal typography on gorgeous embossed paper made from upcycled leather and recycled paper, where the product itself is the hero, unadorned yet majestic.