ABOUT

As a brand that brings the freshness and beauty of flowers to the indoors, Flowered & Co needed a visual identity that had the same naturally appealing elements as their luxurious boxes of flowers. When Julissa, the brand’s founder, approached me to help her create something that embodied a contemporary yet endearing sense of luxury, I knew we’d be able to find a very happy medium.

Drawing inspiration from the intersection between natural shapes and geometric design, I took a minimal approach that would create an experience as unique as her brand’s flower boxes — and merge with anyone’s interior design. To lead her full brand identity, print, and packaging design, I chose a sans serif font that would balance a modern yet timeless design. Then I created a logomark that symbolises an infinite flower within a colour palette that reaffirmed the brand’s effortless sense of luxury.