GTB US
Detroit
ABOUT
Television and web spot created to advertise the Ford Escape during the Olympics. This ad is meant to look like a collection of user-created Snapchat videos, but every scene was in fact expertly cast and filmed by Greg Hunt of Farm League. Greg filmed entirely on iPhones in the vertical Snapchat format. Editor Paul Sabater of Spot Welders LA expertly crafted a paneled look that translated vertical video perfectly to a widescreen format for broadcast, and Ringside Creative (Detroit) gave everything an authentic finish, from color to audio mix. The music is a custom made track created by Nylon (Syndney, Australia).
AWARDS
Top 5 on Ad Critic
