ABOUT

We reached the Instagram users and reminded them what they're missing when they're liking. An social media campaign to remind its users the dangers of using social media itself. In other words, the medium was used to raise awareness about its misuse in certain circumstances. We were in the right place at the right time. Drivers of all ages and kinds were reached while using Instagram, and were impacted by a very important message: don't like and drive. One of the major auto manufacturer in the world spread a message that benefits all the industry.