ABOUT

Cramer is a company dedicated to creating fragrances and flavors for large food and aroma companies in Latin America.
We generated a new value proposition and a new identity for them, without changing their logo.
We were commissioned to create a new web site that would differentiate them from their Chilean and international competition. Therefore, we proposed a new language that was familiar and simple. It was very clean and uses easy and dynamic vertical navigation. It was written in HTML5, so it can be viewed without difficulty in all formats.
We created a visual language comprised of images of hands and objects that appear whilst navigating, to reveal the various products and services that Cramer offer to their customers.
An innovative and differentiating proposal within Cramer's market, which helps to position them as a modern, different and innovative company.

This stie won a Clap Platinum 2015 , a Ibero-American design award