ABOUT

At the end of 2013 we were commissioned to redesign the packaging for STP, a brand only associated until then with lubricants for vehicles.
Part of the strategy proposed by the Oxigeno Group was to design packaging to highlight its American origin. This was achieved by creating a quality stamp based on the brand's origin, and adding a shield "American Since 1953" thereby transferring the brand's quality and tradition to the entire new line of STP products.