ABOUT

Lovelemon is an independent project. The idea stemmed from launching a drink that is not currently offered in the market, something truly refreshing and natural: a glass of lemonade.
The project was a new undertaking so faced financial constraints, from production itself, to the impossible requirement for a unique bottle. A new bottle could not be designed, rather it had to be sourced from the limited selection available on the market. Therefore, Oxigeno Group elected to empower the image and label by creating a distinctive name and identity. We used a playful, fun and entertaining image, with a good sense of humor, to tailor this product to a young target audience in constant movement.

Lovelemon won the CLAP Awards 2013, ibero american design award in the category Best Packaging or Packaging Set (for a line of products).