ABOUT

For this Halloween season, Spirit Halloween hired Groove Jones to create an immersive in-store experience that takes shoppers on a journey through the eerie and thrilling world of the Carnevil. Building on the success of previous collaborations with the in-store retail team, this year’s project elevated the experience with new Holofan hologram animations designed to captivate and spook visitors as they enter the Carnevil Fun House of Mirrors oversized in-store displays.