Groove Jones
Dallas
ABOUT
ServiceNow collaborated with Groove Jones to design an engaging guest activation for their annual Knowledge Event in Las Vegas, showcasing their client, the National Hockey League (NHL). This activation engaged attendees by transforming them into NHL athletes through a personalized video game called Shot Challenge.
AWARDS
2024 VEGA DIGITAL AWARDS - SILVER
2025 HORIZON INTERACTIVE AWARDS - GOLD

Back to ServiceNow NHL Shot Challenge Experience at Knowledge Show project
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa