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Motive, a Project Worldwide agency, teamed up with Groove Jones to develop a dynamic mobile web photo experience for Pepsi, promoting the Paramount Pictures film Gladiator II. This interactive experience gave users an exciting way to transform into a Roman Gladiator or Royal Emperor. Users could upload or snap a photo, select from custom options, and receive a personalized composite image as their Gladiator II avatar, ready to share with friends and family. Full case study -