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Advantage Unified Commerce, an agency specializing in delivering commerce outcomes across all retail channels, came to Groove Jones to help them create an AI-powered experience for their client, Keebler, as part of the Open for Magic campaign for Fudge Stripe Cookies.

This case study highlights the use of AI technology in the innovative customer engagement campaign – Fudge Stripe sELFie Studio.

Advantage Unified Commerce was approached by Ferrero SpA and the Keebler Company to create and engaging digital experience for the Keebler brand. Their idea was to combine the power of AI with the iconic Keebler® Elf character in a fresh and highly socially shareable way by tuning customers into Keebler Elves.