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Cogent World and Allied Sports partnered with Groove Jones to design and build two digital experiences for their fan activations for the men’s and women’s NCAA Final Four Championship.

For the Men’s NCAA Final Four in Houston, Texas, the experience leveraged our XR Avatar Scanner, rebranded as the LG MAX Out XR Experience, allowed fans to be volumetrically scanned and then turned into a fantastic video where they perform a signature slam dunk over an LG Counter-Depth Max Mirror InstaView Refrigerator.