ABOUT

Quality from the Chiapas Biosphere Reserve

In the picturesque municipality of Tonalá, Chiapas, MX, a passion was born that would give rise to an iconic brand: Raymundo Flores. A group of producers within the community joined their efforts and knowledge with the goal of creating a brand of artisanal cheeses that reflected the essence of the region. They were committed to and driven by the care and conservation of the region's biosphere reserve. Their production system has focused on respect for the territory and community commitment, creating a fair and collaborative trade strategy.

At BTQ Design, we set out to develop a comprehensive brand identity and marketing strategy for Lácteos Raymundo Flores, through the creation of a verbal and visual narrative that highlights the brand's values ​​and enhances the business model of the Raymundo Flores cooperative. We focused on a visual narrative that aligns with the values ​​the organization pursues: responsibility, sustainability, and ecological balance.

We were also able to collaborate closely with the cooperative on learning activities that allow entrepreneurs to engage in strategic planning, adopt innovative methodologies, and strengthen their businesses through a digital marketing plan and visibility strategies. In this way, we seek to establish strong connections between the community and new audiences, contributing to sustainable growth for all of Raymundo Flores' activities.