ABOUT

La Salina Escobilla
The Sea Turtle Sanctuary

A long time ago, the pioneers of La Salina Escobilla walked a different path, one marked by the destruction of natural treasures in the name of ephemeral profits and illegal activities that devastated the community's landscape. Tired of that heartless path, they joined together in a cooperative with a common dream: to protect and honor the magnificent nature of Oaxaca. Thus, what was once a landscape of desolation was transformed into a sanctuary of hope and redemption for sea turtles in Mexico.

Today, La Salina Escobilla is an ecotourism company that stands out for promoting landscape conservation and educational provision about the life cycle of the sea turtle (endemic to the Oaxacan coast): the incubation of turtle eggs, the rescue of injured or endangered turtles, the reforestation of damaged areas, and the promotion of sustainable practices in the community. In addition to various activities focused on community maintenance and promotion, such as bird watching, interpretive trail tours, and other outdoor experiences, visitors can connect deeply with nature and appreciate its fragility and value.

Our goal has been to develop a marketing and communication strategy for the community, which has allowed it to create a verbal and visual discourse about the brand and its ecotourism services. To achieve this, we have worked with the organization on various learning activities that allow entrepreneurs to get involved in strategic planning, methodologies, and strengthening of their businesses from a digital marketing plan and visibility strategy, and thus connect the community with new audiences.