ABOUT

Where nature embraces you

“Find yourself between two seas, in the middle of the calm and adventure of our coastal landscape.”

Madresal began as a project of a group of friends who found a way to protect their community by protecting the mangroves and biodiversity on the Chiapas coast. The ejido that lives between the lagoon and the sea is now an ecotourism complex that has grown over time to become an exemplary place, generating employment and promoting sustainability in the community, thus achieving its autonomy.

Our objective has been to develop a marketing and communication strategy for the community, which has allowed it to create a verbal and visual discourse about the brand and its ecotourism services. To achieve this, we have worked with the organization on various learning activities that allow entrepreneurs to get involved in strategic planning, methodologies and strengthening their businesses with a digital marketing plan and visibility strategy, and thus connect the community with new audiences.