ABOUT

Café La Tribu is a network of cooperatives working in a coordinated manner with shared goals: “To make coffee farming a dignified path to progress and development for the families who depend on this crop in the Sierra Madre of Chiapas.”

We sought to strengthen La Tribu's visual identity by adapting the traditional symbol into a more contemporary narrative. Respecting the value of its history as a community, we stylized each stroke to achieve clarity and a fresh look, ensuring that the name La Tribu stands out strongly and prominently in the vast world of specialty coffee.