ABOUT

Café Capitán is born in the heart of the Sierra Madre de Chiapas, Mexico, a coffee-growing community united by a shared passion: 100% organic coffee.
More than seven years ago, the coffee plantations faced the devastation of coffee rust. However, the unity of the partners made it possible to preserve and improve the crop, ensuring a production resilient to natural challenges. Thanks to this effort, Café Capitán has established itself as a leader in the Sierra de Chiapas, with certifications that endorse its commitment to organic production and fair trade.

Our goal was to revitalize the brand, creating a new visual narrative based on an already established emblem. We recognized the value of this symbol and focused on stylizing it, achieving a more modern and legible message. We prioritized the visibility of the brand name, which is crucial in the competitive coffee industry.