Grey New York


Our aspiration was to compose songs so good people would forget they were being interrupted by an ad, and instead, feel like they were listening to a new, unknown track as part of their favorite playlist.

So, using data we analyzed 100M songs across the three largest music streaming platforms – Pandora, Spotify and Apple Music. All of this data was aggregated into 12 different musical trends. Then AI coded the sonic DNA of each of these groupings to create 12 original scores. Then we seamlessly slipped these ads into people’s playlists on streaming radio platforms, like Pandora.

Then, we enlisted the help of a few music industry heavyweights who’ve produced fresh hits for some of the most famous musicians in the world. They helped bring to life our vision using experts in instrumentation, vocals, and production, all with one singular goal—make music-industry-caliber songs, not ads.

Date created: February 2020 2020-02-01T00:00:00+0000
Date published: 26 August 2020 2020-08-26T23:28:08+0100


  • Febreze / P&GClient
Annual 2020 ShortlistThe Most Undisruptive Radio Ads - FebrezeMusic & Sound Project featured: on 26th August 2020

The Most Undisruptive Radio Ads - Febreze