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Summer 2021, and America needed a lift. Grey helped Applebee’s step in and get... “fancy... like a date night…”

Got that Bourbon Street steak with the Oreo shake
Two straws, one check, girl, I got you

We partnered with Walker Hayes to turn his date night love story featuring Applebee’s into a culture-shifting sensation. What started as a TikTok video and dance posted by Walker and his daughter was amplified into an optimistic movement that resonated with America. We celebrated everyday TikTok users throughout the campaign in an organic and authentic way. It not only made Applebee’s the center of 2021’s Summer’s feel-good hit, it also put the restaurant brand in the cultural spotlight.

The TikTok movement went immediately viral, racking up hundreds of millions of views and millions of shares, reaching 3x platinum and soaring to #1 on the chart. For Applebee’s that meant unprecedented cultural value which re-ignited brand love, more customers, and increases in sales which helped Applebee’s have their best year on record. With Fancy Like winning the Grand Effie at the 2022 Effie Awards, Applebee’s was back on top, serving good eats and chilled vibes across the country.

Grand Effie 2022 Effie Awards
4.3 Billion Earned impressions
2 Cannes Lions
-2022 Gold Lion, Entertainment Lion for Music: Excellence in Music
-2022 Silver Lion, Social & Influencer