ABOUT

Bar B Q Plaza, the Thai pan-grill restaurant with over 140 branches nationwide, aims to connect with the young Thai generation (Gen Z). The core idea is: in an uncertain world, life can flip unexpectedly again and again, but that's just how life works and we should enjoy the ride.

The thematic films tell the stories of young Thais who encounter unexpected, "flip-over" moments in life. These stories are shared with their friends over a meal at Bar B Q Plaza. The campaign features two films, each focusing on a different group of friends.

Each story weaves in Thai cultural elements that resonate with modern lifestyles, such as witchcraft, dating apps, and gender fluidity.