Grey Global Buenos Aires

ABOUT

While other brands were trying to win the Christmas battle on TV, Coca-Cola, the brand that invented Christmas advertising, reinvented it. Switching their focus to streaming, which overtook broadcast and cable TV in annual viewers for the first time ever.

Instead of fighting to land a message in 3 seconds, our anthology brought a new Christmas storytelling format to the world with a 3-part multilingual mini-series like nothing that had come before, spanning three major movie genres unified by one universal truth.

This culminated in 40+ minutes of unexpected Christmas entertainment - still available in 71 markets on Prime Video.

AWARDS

One Club Award - Bronze
One Club Award - Merit
One Club Award - Silver

MADEIT CREDITS

  • The Coca Cola CompanyClient
Add yourself to this project

Who liked - Tiny Christmas - Christmas Always Finds Its Way

Back to Tiny Christmas - Christmas Always Finds Its Way project