ABOUT

Viceroy is a brand that understands that the people we are today is shaped by the people that have gone before us – or, as the phrase goes: Indlela ibuzwa kwabaphambili (which translates to Those who have gone before are the ones who can show the path). And that’s Character Shaped by Generations. Lead a Legacy is a campaign that recognizes and celebrates the responsibility we have to do the same for the generations that will come after us. Our content pieces tell the true stories of three individuals, who have taken what they have inherited from past generations in order to lead their own legacy, which the next generation will inherit from them.