ABOUT

Liverpool FC and their sponsors Standard Chartered Bank wanted us to create a campaign to get them to the heart of Asian football. As a Tottenham fan, my first thoughts were to obviously hit hard and finally take Liverpool FC down from the inside. However I somehow managed to re-think my decision and came up with an idea that's based around a very unique football.

The TechBall is all about capturing the ‘balls-eye-view’ – equipped with a built in camera and sensors, it can recognise unique data from physical interactions and captures footage from the ball's own perspective. The footage is all linked to a second screen application, used to enhance the match day experience when watching LFC play on television or train.

On top of this our TechBall can take readings of the speed and power of players shots, the altitude of the ball and the GPS position for goal line technology. In addition to the second screen video feed, all of this content would be pushed out in real time via LFCs Twitter and FB channels on match days.

Take a look at the video on the right >

Through the combination of this technology we can capture both the players and fans; the songs, the skills, the banter, the venues - and even the pub beers after a match. It quite literally takes us to the heart of the game.

Beyond creating a social campaign, we ended up creating a product with the potential to change the way that people play, train and even view football in the future.